The surge in popularity of gummy supplements is capturing attention. Amidst the nutraceutical sector, the gummy market stands out as one of the most rapidly expanding segments. Although it might seem that gummies are primarily aimed at children, a significant portion of gummy supplement consumers are adults. This unexpected adult interest can be attributed to their preference for gummies over traditional capsules or tablets, particularly if they are already taking medication in pill form. This growing appeal, coupled with parents’ inclination to buy gummies for their children, has led to a remarkable phenomenon: the gummy vitamin market has more than doubled in just a few brief years.

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